What's the Best New Way to Reach Busy, Affluent Adults With a Message They Can't Ignore?
MIAMI, Feb. 28 /PRNewswire/ -- Students at the country's premier advertising college are learning how to do just that as they participate in a creative assignment to develop advertising and promotional communications delivered directly into the bedrooms and closets of affluent adults each morning. This special assignment will introduce students from the prestigious Miami Ad School to Impact Hangers(TM) - an innovative new, patent pending shirt hanger working overtime as a four color, in-home billboard, with promotional coupons! (Photo: http://www.newscom.com/cgi-bin/prnh/20060228/NYTU139 ) Each student will develop an integrated national campaign using Hanger Network's core capabilities: advertising, promotional couponing and product sampling for distribution through its proprietary national network of 35,000 dry cleaners. Students will be judged on overall creativity and effectiveness.
Wire shirt hangers, notorious for being hard to recycle, are imported mainly from China, and sit in U.S. landfills after they are thrown out. Hanger Network is replacing these wire hangers with a domestic, patent-pending product called Impact Hangers, developed in conjunction with Smurfit Stone Container Corporation (NASDAQ:SSCC). In addition to being superior in strength and durability, they are eco-friendly and recyclable because they are actually made from a special recycled paper recipe.
In the recent Gunn Report, Miami Ad School won 4 of the top 5 awards for student campaigns and in their list of top advertising colleges in the world, 4 of the top 10 are Miami Ad School locations.
"Our students are learning how to leverage the unique capabilities of targeted alternative media. Reaching a consumer in the privacy of one's bedroom during their morning routine is an exciting creative opportunity", said Pippa Seichrist, President of Miami Ad School.
Launched regionally in 2005 with Blue Chip marketers including L'Oreal, Bose and Dunkin Donuts, Hanger Network In-Home Media has established national distribution with a wide range of retail, apparel, packaged and consumer good clients.
"A medium this innovative deserves the best and most creative minds to take full advantage of our ability to reach consumers when and where messages are most relevant and motivating", said Bob Kantor. "These students continue to prove that they are among the brightest and most creative - we're excited to have them on our team".
Hanger Network will provide a grant for a semester's free tuition to the winning campaign/students. The best campaigns will be produced and available for viewing on HangerNetwork.com and MiamiAdSchool.com.
About Hanger Network: Hanger Network In-Home Media: with a lead sales office at 1 Rockefeller Plaza, New York, NY 10020, was established in 2004 and is a partnership with Smurfit-Stone Container Corporation (NASDAQ:SSCC), Cleaner's Supply, Inc. and Paradigm Packaging Group. Bob Kantor, who has previously been president of three advertising agencies, joined in Spring 2005 as CEO. The company creates in-home marketing campaigns for its clients via its proprietary network of 35,000 dry cleaners. FCMN Contact: jd@hangernetwork.com http://www.newscom.com/cgi-bin/prnh/20060228/NYTU139 http://photoarchive.ap.org/ DATASOURCE: Hanger Network, Inc.
CONTACT: Bob Kantor, CEO of Hanger Network In-Home Media, +1-877-646-2422 x 413, or Pippa Seichrist, President of Miami Ad School, +1-305-538-3193 Web site: http://hangernetwork.com/
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