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Alphabet Inc

Alphabet Inc (GOOGL)

166.32
2.46
( 1.50% )
Updated: 14:48:29

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Key stats and details

Current Price
166.32
Bid
166.31
Ask
166.32
Volume
13,579,173
163.89 Day's Range 166.42
103.71 52 Week Range 174.7024
Market Cap
Previous Close
163.86
Open
164.73
Last Trade
1
@
166.3175
Last Trade Time
14:48:29
Financial Volume
$ 2,244,609,595
VWAP
165.298
Average Volume (3m)
31,026,893
Shares Outstanding
12,433,000,000
Dividend Yield
-
PE Ratio
27.94
Earnings Per Share (EPS)
5.94
Revenue
307.39B
Net Profit
73.8B

About Alphabet Inc

Alphabet is a holding company. Internet media giant Google is a wholly owned subsidiary. Google generates 99% of Alphabet revenue, of which more than 85% is from online ads. Google's other revenue is from sales of apps and content on Google Play and YouTube, as well as cloud service fees and other l... Alphabet is a holding company. Internet media giant Google is a wholly owned subsidiary. Google generates 99% of Alphabet revenue, of which more than 85% is from online ads. Google's other revenue is from sales of apps and content on Google Play and YouTube, as well as cloud service fees and other licensing revenue. Sales of hardware such as Chromebooks, the Pixel smartphone, and smart home products, which include Nest and Google Home, also contribute to other revenue. Alphabet's moonshot investments are in its other bets segment, where it bets on technology to enhance health (Verily), faster internet access to homes (Google Fiber), self-driving cars (Waymo), and more. Alphabet's operating margin has been 25%-30%, with Google at 30% and other bets operating at a loss. Show more

Sector
Computer Programming Service
Industry
Computer Programming Service
Website
Headquarters
Wilmington, Delaware, USA
Founded
1970
Alphabet Inc is listed in the Computer Programming Service sector of the NASDAQ with ticker GOOGL. The last closing price for Alphabet was $163.86. Over the last year, Alphabet shares have traded in a share price range of $ 103.71 to $ 174.7024.

Alphabet currently has 12,433,000,000 shares outstanding. The market capitalization of Alphabet is $2.06 trillion. Alphabet has a price to earnings ratio (PE ratio) of 27.94.

Alphabet (GOOGL) Options Flow Summary

Overall Flow

Bullish

Net Premium

19M

Calls / Puts

343.36%

Buys / Sells

111.06%

OTM / ITM

48.81%

Sweeps Ratio

0.02%

GOOGL Latest News

Alphabet CEO’s Billion-Dollar Wealth, Microsoft’s $1.7B Indonesia Investment, and More News

Alphabet (NASDAQ:GOOGL) – Alphabet CEO Sundar Pichai has reached a fortune of ten digits, a result of the remarkable growth of Google’s stock since he took the helm in 2015. He has...

U.S. Stocks May See Further Upside In Early Trading

The major U.S. index futures are currently pointing to a modestly higher open on Monday, with stocks likely to see further upside following the rally to close out the previous week. Stocks may...

U.S. Futures Rise in Pre-Market Trading Amid Key Federal Reserve Meeting and Earnings Week Ahead

U.S. index futures point to gains in pre-market trading on Monday, reflecting optimism after strong performances by the S&P 500 and Nasdaq Composite, which recorded their best week of gains...

Philips Stocks Soar 47% Following US Deal, Tesla Bolsters Presence in China, and More News

Philips (NYSE:PHG) – Philips’ stock soared 47.1% in pre-market trading after announcing a $1.1 billion deal to resolve U.S. claims related to a respiratory device recall. Analysts...

U.S. Stocks Rally On Upbeat Tech Earnings

Stocks moved sharply higher during trading on Friday, largely offsetting the weakness seen during Thursday’s session. The major averages all moved to the upside on the day, with the...

Exxon Mobil Net Profit Drops 28% to $8.22 Billion, Atlassian Surprises with Revenue Boost and Co-CEO Exit, and More in Earnings

Exxon Mobil (NYSE:XOM) – Shares of Exxon Mobil are down 1.7% in pre-market trading after reporting first-quarter earnings below forecasts, affected by pressure on refining margins and...

U.S. Futures Climb in Pre-Market Trading Amid Tech Gains and Upcoming Inflation Data

U.S. futures indicate a rise in pre-market trading this Friday, pointing to a recovery following significant declines on Thursday. This advance is partly due to impressive results from technology...

U.S. Stocks Climb Well Off Worst Levels But Close Mostly Lower

After moving sharply lower early in the session, stocks regained ground over the course of the trading day on Thursday but remained mostly lower. The major averages all finished the day in...

U.S. Futures Drop in Pre-Market Trading as Tech Stocks Plunge After Meta Issues Gloomy Forecast

U.S. index futures fell in pre-market trading on Thursday, particularly technology stocks, which saw a significant depreciation after Meta Platforms (NASDAQ:META) announced disheartening...

BHP Bids $38.8 Billion for Anglo American; Biden Unveils Historic Micron Technology Deal, and More News

BHP (NYSE:BHP), Anglo American (LSE:AAL) – BHP announced a $38.8 billion bid for Anglo American, boosting the latter’s shares by 12.4%. The proposal, aiming to create the...

PeriodChangeChange %OpenHighLowAvg. Daily VolVWAP
114.999.90550452653151.33174.7024150.8746123675164.614289CS
412.828.35179153094153.5174.7024149.8830187425159.05611334CS
1220.4914.050606871145.83174.7024130.66531026893148.00909438CS
2637.9529.5629820051128.37174.7024126.9329858089142.97656553CS
5259.1855.2361396304107.14174.7024103.7130275535134.40072854CS
15648.2199982440.8298031511118.10000176174.702483.3419569285118.50813469CS
260107.68999913183.67729410258.63000087174.702450.4435007512332071115.97453907CS

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GOOGL Discussion

View Posts
DiscoverGold DiscoverGold 1 day ago
Bull of the Day: Alphabet (GOOGL)
By: Zacks Investment Research | May 1, 2024

Following Alphabet’s (GOOGL) blowout first quarter results last week, and the announcement of its first-ever dividend, now appears to be a promising time to invest in the Magnificent Seven titan.

To that point, Alphabet’s stock currently sports a Zacks Rank #1 (Strong Buy) and is the Bull of the Day as earnings estimate revisions have soared for the cloud and search engine provider.

Strong Performance Overview: Alphabet’s strong Q1 results were attributed to Google Search, Cloud, and stronger advertising growth on YouTube. Alphabet also emphasized that it is well-positioned for the next wave of artificial intelligence through its platform Gemini which is a generative AI multimodal with understanding across audio, video, and text code.

This has now led to a +17% year-to-date surge in Alphabet’s stock which has impressively topped the S&P 500’s +8% and the Nasdaq’s +4%. Furthermore, GOOGL has noticeably outperformed the broader indexes over the last year.


Image Source: Zacks Investment Research

Soaring EPS Estimates

Earnings estimates for Alphabet’s fiscal 2024 and FY25 have soared in the last week after the tech giant reported Q1 earnings of $1.89 per share which increased 61% year over year and crushed the Zacks Consensus of $1.49 a share by 27%.

Largely attributing to Alphabet’s strong buy rating is that FY24 earnings estimate revisions have risen 10% since the company’s exhilarating Q1 report from estimates of $6.79 a share to $7.49 per share. Plus, FY25 EPS estimates are up 10% in that last week as well, rising from projections of $7.78 a share to $8.61 per share.

Alphabet’s annual earnings are now projected to rise 29% this year with another 15% EPS growth expected in FY25.


Image Source: Zacks Investment Research

Magnificent Seven Value

Adding value to shareholders and peaking their optimism, Alphabet announced a quarterly dividend of $0.20 per share with the first payout set for June 17 to shareholders on record as of June 10. Notably, five of the Magnificent Seven stocks now offer dividends with Alphabet joining Microsoft (MSFT), Apple (AAPL), Nvidia (NVDA), and Meta Platforms (META) in this regard.

However, what also stands out about Alphabet is that outside of Meta Platforms, it is the most reasonably valued of the Mag Seven in terms of P/E valuation at 24.3X forward earnings and close to the S&P 500’s 21.5X.


Image Source: Zacks Investment Research

Bottom Line

Alphabet continues to rightfully retain its title as a “Magnificent Seven” stock that has significantly boosted the market’s returns in recent years and is one the most appealing technology-driven companies to invest in at the moment.

Read Full Story »»»

DiscoverGold
👍️0
DiscoverGold DiscoverGold 2 days ago
Big Money Seeking Out Alphabet Shares
By: Lucas Downey | April 30, 2024

• Shares of Google parent company Alphabet Inc. (GOOGL) are up 19% in 2024 so far. A recent dividend announcement, solid earnings, and Big Money investors are pushing the technology company’s stock higher.

Alphabet Shares Under Big Accumulation

Institutional volumes reveal plenty. In the last year, GOOGL has enjoyed strong investor demand, which we believe to be institutional support.

Each green bar signals unusually large volumes in GOOGL shares. They reflect our proprietary inflow signal, pushing the stock higher:


Source: www.mapsignals.com

Plenty of technology names are under accumulation right now. But there’s a powerful fundamental backdrop going on with Alphabet.

Alphabet Fundamental Analysis

Institutional support and a healthy fundamental backdrop make this company worth investigating. As you can see, GOOGL has had impressive sales and EPS growth in recent years:

• 3-year sales growth rate (+19.9%)
• 3-year EPS growth rate (+33.5%)

Source: FactSet

EPS is estimated to ramp higher this year by +14.5%.

Now it makes sense why the stock has been powering to new heights. GOOGL has a yearslong track record of solid earnings.

Marrying great fundamentals with our proprietary software has found some big winning stocks over the long term.

Alphabet has been a top-rated stock at MAPsignals. That means the stock has unusual buy pressure and growing fundamentals. We have a ranking process that showcases stocks like this on a weekly basis.

It’s made the rare Top 20 report multiple times over the years. The blue bars below show when GOOGL was a top pick…pushing higher over time:


Source: www.mapsignals.com

Tracking unusual volumes reveals the power of money flows.

This is a trait that most outlier stocks exhibit…the best of the best. It’s simple – Big Money demand drives stocks upward.

Alphabet Price Prediction

The GOOGL rally isn’t new at all. Big Money buying in the shares is signaling to take notice. Given the historical gains in share price and strong fundamentals, this stock could be worth a spot in a diversified portfolio.

Read Full Story »»»

DiscoverGold
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DiscoverGold DiscoverGold 2 days ago
$GOOGL - Impressive B/Out now above $2 trillion in market cap for the first time. If it can hold it will aim for the $220 & $275 Targets at the Uppr-Parallel
By: Sahara | April 30, 2024

• $GOOGL - Update.

Impressive B/Out now above $2 trillion in market cap for the first time. If it can hold it will aim for the $220 & $275 Targets at the Uppr-Parallel.

'If'...



Read Full Story »»»

DiscoverGold
👍️0
JJ8 JJ8 3 days ago
Regardless of the chart, it's not one way game but a give and take once one has a clue of the trend most of the time.

Reality rules in this game no matter how close one may follow it. GLTA

PS: You may have what you want but you can't have all you want! C'est La Vie!
👍️0
JJ8 JJ8 4 days ago
As expected, Alphabet Inc. share price had a DOUBLE TOP BREAKOUT on Friday 26-April-2024.

The Weeklies had been in Uptrend for the last 6 weeks already.

The Dailies seemed unaware of it, lol, still lingering behind... finally made a furious up-move +10.22% in one session! to catch up with the message of the Weeklies! Friday was the first day in Uptrend after 5 days of slumber, lol. C'est :La Vie.

GLTA
👍️0
DiscoverGold DiscoverGold 4 days ago
Google's $GOOGL stock performance each full year since going public
By: Evan | April 27, 2024

2005: +115.2%
2006: +11%
2007: +50.2%
2008: -55.5%
2009: +101.5%
2010: -4.2%
2011: +8.7%
2012: +9.5%
2013: +58.4%
2014: -5.3%
2015: +46.6%
2016: +1.9%
2017: +32.9%
2018: -0.8%
2019: +28.2%
2020: +30.9%
2021: +65.3%
2022: -39.1%
2023: +58.3%
2024*: +23.1% (So far)

Read Full Story »»»

DiscoverGold
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DiscoverGold DiscoverGold 5 days ago
History of Google’s $GOOGL revenue every Q1 since going public
By: Evan | April 26, 2024

• History of Google’s $GOOGL revenue every Q1 since going public

2005: $1.3B
2006: $2.3B
2007: $3.7B
2008: $5.2B
2009: $5.5B
2010: $6.8B
2011: $8.6B
2012: $10.6B
2013: $13B
2014: $15.4B
2015: $17.3B
2016: $20.3B
2017: $24.8B
2018: $31.1B
2019: $36.3B
2020: $41.2B
2021: $55.3B
2022: $68B
2023: $69.8B
2024: $80.5B

Read Full Story »»»

DiscoverGold
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Augie Boukalis Augie Boukalis 5 days ago
https://finance.yahoo.com/news/alphabet-market-cap-tops-2-trillion-after-earnings-beat-dividend-announcement-092630401.html I bought Google back in 2015 I've been adding since then 🛹🌵🇺🇸
👍️0
huka huka 7 days ago
Up . 20 trillion in minutes. BIGGEST DAILY MOVE EVER lmao
👍️0
DiscoverGold DiscoverGold 7 days ago
Alphabet GOOGL Stock UP $22.01 or 14.10% after hours as I post.

DiscoverGold
👍️0
DiscoverGold DiscoverGold 7 days ago
Just In: Alphabet $GOOGL Is Paying Its First Dividend Ever
By: Evan | April 25, 2024

• JUST IN: GOOGLE $GOOGL IS PAYING ITS FIRST DIVIDEND EVER

Google just declared a quarterly dividend of $0.20 per share the first dividend in the history of the stock

Read Full Story »»»

DiscoverGold
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DiscoverGold DiscoverGold 7 days ago
Alphabet $GOOGL Just Reported Earnings: Double Beat
By: Evan | April 25, 2024

• GOOGLE $GOOGL JUST REPORTED EARNINGS

EPS of $1.89 beating expectations of $1.50
Revenue Ex-TAC of $80.5B beating expectations of $78.7B
Total Revenue of $93.5B beating expectations of $91.3B

Read Full Story »»»

DiscoverGold
👍️0
DiscoverGold DiscoverGold 7 days ago
Google $GOOGL reports earnings today after the markets close, Wall ST is expecting numbers of...
By: Evan | April 25, 2024

• Google $GOOGL reports earnings today after the markets close, Wall ST is expecting numbers of

EPS of $1.50 up 28.2% YoY
Revenue of $78.7B up 12.8% YoY

Read Full Story »»»

DiscoverGold
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DiscoverGold DiscoverGold 7 days ago
$GOOGL Millions Worth of Call LEAPS Hitting the Tape Ahead of Earnings
By: Cheddar Flow | April 25, 2024

• $GOOGL Millions Worth of Call LEAPS Hitting the Tape Ahead of Earnings

Most of these have come in at the ask





Read Full Story »»»

DiscoverGold
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vinsterr vinsterr 1 week ago
Ouch selling ahead of tomorrow’s beat on earnings, the markets are fuc@ed up!
👍️0
DiscoverGold DiscoverGold 1 week ago
Pretty incredible how resilient Google has been despite this month's broad market pullback
By: TrendSpider | April 23, 2024

• Pretty incredible how resilient Google has been despite this month's broad market pullback. $GOOG

Something to keep in mind once things rebound.



Read Full Story »»»

DiscoverGold
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abracky abracky 1 week ago
https://tech.co/news/google-incognito-lawsuit-settlement
👍️0
abracky abracky 1 week ago
https://www.msn.com/en-us/news/technology/google-to-pay-62-million-for-tracking-users-without-consent-according-to-lawsuit/ar-AA1nkEWd
👍️0
DiscoverGold DiscoverGold 3 weeks ago
A variety of tech calls rolling in $GOOGL $NVDA $UBER
By: Cheddar Flow | April 11, 2024

• A variety of tech calls rolling in $NVDA $UBER $GOOGL



Read Full Story »»»

DiscoverGold
👍️0
Monksdream Monksdream 3 weeks ago
Back last November shares of mature companies with a history of consistent earnings hit a low point
Been uphill ever since
i started buying at that time and kept on buying shares of companies making new 52 week highs
GDDY is but one of over 100 issues in my portfolio
👍️0
JJ8 JJ8 3 weeks ago
And, strangely it looks and feels to me just like the beginning... as an Optimist. I hope it's not the bias of ownership, lol.
👍️ 1 😚 1
Monksdream Monksdream 3 weeks ago
GOOG new 52 hi
👍️0
JJ8 JJ8 3 weeks ago
Google share price ASCENDING TRIPLE TOP BREAKOUT today, on 09-April-2024. GLTA
👍️0
DiscoverGold DiscoverGold 4 weeks ago
Alphabet Insider Trading Alert: CEO Sundar Pichai just sold 22,500 $GOOG shares for a total value of just over $3.5 million
By: Barchart | April 5, 2024

• Alphabet Insider Trading Alert

CEO Sundar Pichai just sold 22,500 $GOOG shares for a total value of just over $3.5 million.



Read Full Story »»»

DiscoverGold
👍️0
DiscoverGold DiscoverGold 4 weeks ago
From a valuation standpoint, Alphabet $GOOG is about 40% cheaper than it was the last time the stock was trading at these prices
By: TrendSpider | April 4, 2024

• From a valuation standpoint, Alphabet is about 40% cheaper than it was the last time the stock was trading at these prices.



Read Full Story »»»

DiscoverGold
👍️0
JJ8 JJ8 4 weeks ago
My son in-law works for Google.

Visited their campus like offices and was greatly impressed few years back.

Amenities and conveniences to make the place unique for their employees is not found in any other comparable company.

PS: Google share price is still in Double Top Breakout mode of 1-April-2024
👍️0
Harbor6460 Harbor6460 4 weeks ago
One big news we run HUGE
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JJ8 JJ8 4 weeks ago
Monksdream: Icing on the cake for you.

Today's drop is normal business and not a change in the outlook of the brighter days ahead for Google.

Celebrate, & more GLTY
👍️0
Monksdream Monksdream 1 month ago
I have shares prior to the 20 to 1 forward split in 2022
👍️0
JJ8 JJ8 1 month ago
Monksdream, a lucky April One Fools day.

I hope you too have shares in Googl. GLTY
👍️0
Monksdream Monksdream 1 month ago
GOOG new 52 hi
Next day settlement begins 5/28
👍️0
JJ8 JJ8 1 month ago
My Googl is flying today. Celebrating April Fools Day. GLTA

Symbol GOOGL
LastQuote 155.00
Change +4.07 (+2.69%)
Bid 154.99
Ask 155.00
High 155.68
Low 150.61
Volume 16,698,284
Time (ET) 12:22:02 PM
👍️0
tw0122 tw0122 1 month ago
Share buybacks by the big 7 down negative - 33% year over year so a little bit less of price fixing going forward expected. Blackout period April
👍️0
JJ8 JJ8 1 month ago
The Alphabet Inc. (googl) share price chart is looking good.

The Dailies have been in UPTREND since March 11, 2024

The Weeklies confirmed the UPTREND 2 weeks ago and both are in sync presently.

Good news as the "Monthly rounding bottom setup with trailing P/E still at relatively low levels . One of the strongest Mag 7 setups heading into April"

I wouldn't be surprised share price heading to higher levels in weeks ahead.

We shall see. GLTA
👍️0
DiscoverGold DiscoverGold 1 month ago
$GOOG Monthly rounding bottom setup with trailing P/E still at relatively low levels...
By: TrendSpider | March 29, 2024

• $GOOG Monthly rounding bottom setup with trailing P/E still at relatively low levels...

One of the strongest Mag 7 setups heading into April.



Read Full Story »»»

DiscoverGold
👍️0
Harbor6460 Harbor6460 1 month ago
lol. No volume sell off
👍️0
eastunder eastunder 1 month ago
Apple, Google and Meta at risk of ‘heavy’ fines as Europe launches new probes

CNN Business· Yves Herman/Reuters
Olesya Dmitracova, CNN
Mon, Mar 25, 2024, 7:54 AM MDT3 min read
https://finance.yahoo.com/news/apple-google-meta-risk-heavy-114530507.html

The European Union has launched investigations into Apple, Google and Facebook parent Meta on suspicion that they are failing to comply with a new landmark European law designed to promote competition in digital services.

The European Commission said it “suspects” that various practices by all three companies “fall short of effective compliance” with the Digital Markets Act (DMA), which went into effect earlier this month. If the probes find a “lack of full compliance,” they could face “heavy fines,” said European Commissioner Thierry Breton.

The DMA requires dominant online platforms to give users more choices and rivals more opportunities to compete. It currently applies to the three tech giants under investigation, as well as Amazon (AMZN), Microsoft (MSFT) and ByteDance, the Chinese parent company of TikTok.

By mid-May, the list could also include Elon Musk’s X and Booking.com, the EU has said.

Violations of the new law can lead to stiff penalties, including fines of up to 10% of a company’s global revenue and up to 20% for repeat offenses. For most of the regulated companies, that would translate to tens of billions of dollars.

The practices the European Commission is investigating include what it calls Meta’s “pay or consent” approach. Last October, Meta (META) launched a subscription service, called “Subscription for no ads,” allowing European users of Facebook and Instagram to pay up to €12.99 ($14) a month for ad-free versions.

“The Commission is concerned that the binary choice imposed by Meta’s ‘pay or consent’ model may not provide a real alternative in case users do not consent, thereby not achieving the objective of preventing the accumulation of personal data by (large companies),” the body said in a statement.

A Meta spokesperson responded: “Subscriptions as an alternative to advertising are a well-established business model across many industries, and we designed ‘Subscription for no ads’ to address several overlapping regulatory obligations, including the DMA. We will continue to engage constructively with the Commission.”

The EU is also looking into app stores operated by Apple (AAPL) and Google. The DMA states that large digital platforms — so-called gatekeepers — must allow app developers to “steer” consumers to offers outside the two dominant stores, free of charge.

Among other concerns, the EU suspects that Apple and Google’s parent Alphabet (GOOGL) constrain developers’ ability “to freely communicate (with end-users) and promote offers and directly conclude contracts, including by imposing various charges,” the Commission said.

“We are concerned Alphabet, Apple & Meta & are not meeting their obligations, e.g.: Apple & Alphabet still charge recurring fees to app developers,” European Commissioner Margrethe Vestager wrote on X Monday.

Apple’s “choice screen” for Safari is also under scrutiny, the European Commission said. Under the DMA, Apple must prompt users with “choice screens which must effectively and easily allow them to select an alternative default service, such as a browser or search engine on their iPhones,” it noted.

Apple told CNN in a statement: “We’re confident our plan complies with the DMA, and we’ll continue to constructively engage with the European Commission as they conduct their investigations.”

Another of the Commission’s concerns pertains to Google Search. Alphabet may not have done enough to ensure that third-party services appearing in search results are treated in “a fair and non-discriminatory manner” compared with Alphabet’s own services, such as Google Shopping and Google Flights.

Oliver Bethell, a competition executive at Google, said in a statement: “To comply with the Digital Markets Act, we have made significant changes to the way our services operate in Europe.

“We have engaged with the European Commission, stakeholders and third parties in dozens of events over the past year to receive and respond to feedback, and to balance conflicting needs within the ecosystem. We will continue to defend our approach in the coming months.”

This story has been updated with additional information.
👍️0
DiscoverGold DiscoverGold 1 month ago
Massive changes coming to Google Chrome threaten to reshape the modern internet
By: Yahoo | March 24, 2024

Later this year Google (GOOG, GOOGL), through its Chrome browser, will end the use of third-party cookies, technology that can track people across websites to target them with personalized advertising. The transition won't come without pain.

While Google's initiative is meant to shield the privacy of users, many of the sites they rely upon and cherish could hang in the balance as a result. The move represents a profound remaking of the advertising world and user experience on the internet.

"The open web is going to suffer," said Anthony Katsur, chief executive of the IAB Tech Lab, an ad-tech industry group. "The long tail of the web, the mid-sized and smaller publishers, are going to be very impacted."

Many people are hyper-aware that the internet they experience is based on what various providers think they want to see. For marketers and businesses, that ability to infer what a user might want generates value. As targeting gets more precise, advertising can become more relevant to the audience.

Without the third-party cookie, however, businesses have less of an idea of who their audience is. That can degrade their ability to make money from advertising, making it harder to publish content for free without forcing users to hand over their emails or phone numbers.

Chrome, which commands 60% of global internet traffic, is the last major browser to allow third-party cookies. For years Apple's (AAPL) Safari and Mozilla's Firefox have blocked third-party cookies by default. But their share of the market is dwarfed by Google's. And while additional ad dollars flowed to Chrome after Safari and Mozilla enabled greater privacy protections, there will not be another browser for the ad market to fall back on once Chrome says farewell to the cookie.

As a result, websites that rely on advertising on the open internet may struggle to exist. And users may be confronted with even more ads that they are less interested in as sites try to make up for the loss in value by churning out more ad volume.

Karsten Weide, the chief analyst at W Media Research, said some publishers could suffer revenue losses of 20% to 40% as the deprecation of third-party cookies diminishes the effectiveness of ads. "In a general sense, all sorts of websites will shut down or will be diminished in what they can provide," he said. "Ironically, although this is designed to protect users, at the end of the day this will be worse for users."

The end of third-party cookies could also in some ways worsen consumer privacy, experts contend, by further normalizing granular data collection. As more businesses steer people to log in to replace the data gathering that the cookie enabled, user profiles will become more detailed and centralized, essentially trading one paradigm of monitoring for another.

Part of the change, which Google expects to happen in the second half of 2024, will bring new privacy-preserving technologies to give websites alternative ways of delivering relevant ads. Google told Yahoo Finance that the company is confident its new tools will enable developers to recover a substantial portion of the loss that might otherwise occur without third-party cookies. One of the new targeting methods groups people into a larger cohort based on their web browsing activity. The technology does not individually identify users, but instead places them into a crowd with others who likely have similar interests.

In response to criticism that the tools won't work as well as third-party cookies, Google said that the privacy initiative was never intended to replace all the features that the market has built on top of third-party cookies. Google also touted that the privacy initiative is a collaboration with other ad industry players, regulators, and consumer advocates. "No other browser has even attempted to provide such an array of solutions for the industry, let alone offered public consultation with stakeholders before making changes," the company said.

But the changes will come.

Many of the web's largest players will be better equipped to cope with the overhaul. The tech giants like Meta (META), Apple, and Amazon (AMZN) have erected their own walled gardens, giving them deep insight into the wants and behaviors of their users. And some major media companies and publishers with sizable followings can lean on subscriptions and an ecosystem of apps. They've forged direct relationships with their users through emails and logins, allowing them to generate revenue directly from their audiences and keep tabs on richer streams of data without the use of cookies.

For a great many others, striking a different balance on user privacy could trigger an extinction event. That's especially true for websites already strained by falling traffic, economic volatility, and the looming threat of an AI-led transformation. The perception that ad dollars are better spent with the trillion-dollar tech companies will likely intensify as the death of the cookie spawns a void and a scramble for what comes next.

"Advertisers tend to balk when there are uncertainties," said Evelyn Mitchell-Wolf, a senior analyst at eMarketer. “Ad spending won't go down, it’s a matter of where it goes.”

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DiscoverGold DiscoverGold 1 month ago
$GOOGL Highly Unusual $1.5 Million OTM Calls
By: Cheddar Flow | March 22, 2024

• $GOOGL Highly Unusual $1.5M OTM Calls

Next week expiration too



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Augie Boukalis Augie Boukalis 1 month ago
Nice broke threw 150.00 charts look good 🌵🛹🇺🇸
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DiscoverGold DiscoverGold 1 month ago
Even with the stock trading this close to ATHs, Google's trailing P/E is still relatively low
By: TrendSpider | March 21, 2024

• Even with the stock trading this close to ATHs, Google's trailing P/E is still relatively low.

Will $GOOG be a leader in the Mag 7 this year?



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Augie Boukalis Augie Boukalis 1 month ago
Next stop 200 🌵🛹🇺🇸
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mik1234 mik1234 1 month ago
Looking good today
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JJ8 JJ8 1 month ago
Alphabet Inc (Googl) share price DOUBLE TOP BREAKOUT today on 18-March-2024. Keep Googling... who cares for Misfit, lol. GLTA
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DiscoverGold DiscoverGold 1 month ago
Options Bulls Resume Blitz on Alphabet (GOOGL) Stock
By: Schaeffer's Investment Research | March 18, 2024

• Alphabet options had been seeing a slight uptick in bearish bets lately

• GOOGL is executing a V-shaped rally on the charts

The class A shares of Google-parent Alphabet Inc (NASDAQ:GOOGL) are 6.1% higher to trade at $149.83, after a Bloomberg report revealed that Apple (AAPL) is talking over licensing Google's Gemini artificial intelligence (AI) engine for future iPhones.

GOOGL is a consistent member of Schaeffer's Senior Quantitative Analyst Rocky White's list of stocks that attracted the highest weekly options volume during the previous 10 days. Per White's data, 2,667,198 calls exchanged over this period, compared to 1,414,617 puts. The most popular contract during this time was the March 140 call.



Despite the obvious call bias, bearish bets on Alphabet stock have grown lately. At the International Securities Exchange (ISE), Cboe Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX), the equity sports a 50-day put/call volume ratio that ranks in the 72nd percentile of its annual range.

Today, the skew tilts back toward the bulls. Over 700,000 contracts have changed hands, with calls representing roughly 510,000 of that figure. The weekly 3/22 155- and 152.50-strike calls are popular, with new positions being bought to open.

Despite the recent tech sector pullback, Alphabet stock is still up 6.5% in 2024, testing and bouncing off its 200-day moving average earlier this month. GOOGL is now on track for its seventh win in eight sessions, and is once more nearing its Jan. 29 record high of $153.78.

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DiscoverGold DiscoverGold 1 month ago
Alphabet Shares Rise Premarket After Report of AI Talks with Apple
By: Market Talk | March 18, 2024

Shares of Google parent, Alphabet, are on the rise in Monday premarket trading after Bloomberg reported that the company is in talks with Apple to incorporate Google's artificial intelligence architecture into iPhones. The two companies are negotiating licensing agreements to build Google's generative AI engine, known as Gemini, into iPhones, Bloomberg reported, citing unnamed sources. Alphabet shares are up 4% at $146.76. Apple shares are up 0.4% at $173.37. (mauro.orru@wsj.com)

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DiscoverGold DiscoverGold 2 months ago
Google's $GOOGL stock performance each full year since going public
By: Evan | March 16, 2024

• Google's $GOOGL stock performance each full year since going public

2005: +115.2%
2006: +11%
2007: +50.2%
2008: -55.5%
2009: +101.5%
2010: -4.2%
2011: +8.7%
2012: +9.5%
2013: +58.4%
2014: -5.3%
2015: +46.6%
2016: +1.9%
2017: +32.9%
2018: -0.8%
2019: +28.2%
2020: +30.9%
2021: +65.3%
2022: -39.1%
2023: +58.3%
2024: +1.1%

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DiscoverGold DiscoverGold 2 months ago
$GOOG Something like this in the cards for next week?
By: TrendSpider | March 15, 2024

• $GOOG Something like this in the cards for next week?



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$GOOG Raindrop chart showing clear conviction from breakout buyers - large volume clusters near the highs on the last several daily candles.
By: TrendSpider | March 14, 2024

• $GOOG Raindrop chart showing clear conviction from breakout buyers - large volume clusters near the highs on the last several daily candles.



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Google giving C&H vibes on the weekly chart
By: TrendSpider | March 13, 2024

• Google giving C&H vibes on the weekly chart.



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