IRVINE, Calif., March 29, 2024 /PRNewswire/ -- Genea, a leading
provider of cloud-based enterprise building security and utility
management technology, is proud to announce the appointment of
Karen Roberto as the new Vice
President of Marketing.
With over 12 years of experience in marketing B2B technology,
Roberto brings a wealth of knowledge and expertise to Genea. Most
recently, she led marketing efforts at Enumerate, a property
management and community association management software platform.
Roberto led a strategic rebranding effort, consolidating revenue
generation initiatives, streamlining operations, and enhancing
brand recognition.
With an impressive record of scaling numerous companies, she has
held key marketing leadership roles at LivTech, Greater Sum
Ventures and the Dollywood Foundation. Roberto also served as the
Vice President of Marketing at Ministry Brands, guiding multi-brand
marketing strategy during the company's growth to $250 million in revenue.
"I am privileged to lead Genea's marketing efforts at this
pivotal stage in the company's growth," Roberto said. "Genea
distinguishes itself with outstanding products, premier
partnerships, and a team comprised of industry veterans and
innovators. I look forward to collaborating with the Genea team to
expand our market presence, further elevate the brand, and deliver
exceptional value to our global customer base."
Genea serves clients ranging from Fortune 50 companies to 22 of
the 25 largest Class A office buildings in the country.
"We are thrilled to have Karen
Roberto join Genea's leadership team as the Vice President
of Marketing," said Michael Wong,
CEO at Genea. "We are confident that her leadership will contribute
significantly to the success of Genea's market mission, driving
meaningful outcomes for our customers."
Reporting to Wong, Roberto will strengthen connections across
departments, partners, and stakeholders with a focus on building
data-driven, go-to-market strategies.
About Genea:
Genea is a leading provider of cloud-based enterprise building
security and property technology. Their software platforms have
supported over one million users across various sectors, including
Fortune 50 enterprises, commercial real estate portfolios,
hospitals, and schools. Whether it's provisioning digital key cards
via Apple or Google Wallet with Genea Security, managing utilities
through Genea Submeter Billing, or optimizing energy consumption
with Genea On-Demand HVAC, Genea empowers companies at scale to use
cloud-based technology to drive value. Genea's platforms cover more
than 435 million square feet across 3,000+ locations, streamlining
the transition towards cloud-based security and utility management.
Organizations can swiftly transition to the cloud with Genea,
enhancing operational security and efficiency. Learn more at
getgenea.com.
Media Contact: Karen Roberto,
kroberto@getgenea.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/genea-announces-karen-roberto-as-vice-president-of-marketing-302103537.html
SOURCE Genea