ST.
LOUIS, April 17, 2024 /PRNewswire/
-- Mississippi Lime Company has launched a new global brand
platform and will begin operating under the name MLC. The
transformation of the company's identity reflects MLC's progress as
an international lime solutions partner with an unwavering
commitment to safety, sustainability and service.
"MLC has been a trusted partner in lime for over a century. Our
customers rely on us to deliver high-quality calcium products while
achieving the highest level of responsible production, reliable
service and agility. Our new brand represents an inflection in our
trajectory — defined by a growing international footprint,
continuous improvement and innovation," said Paul Hogan, MLC president and CEO.
The family-owned company has built a reputation on the unmatched
quality of its products and a tradition of exceptional service. In
recent years, MLC's growth strategy has focused on significant
long-term investments for portfolio expansion, infrastructure
development and technological advancement. These investments have
increased MLC's capabilities to help customers in critical
industries reduce risk, meet sustainability goals and drive
competitive advantage.
In 2022, MLC expanded its global reach and offerings with the
acquisition of Singleton Birch, the largest independent lime
supplier in the United Kingdom,
based in Melton Ross.
"The new MLC brand is about keeping true to our customers, our
history and our values, but it's also about adapting for the
future, and we're proud to be part of it," said Richard Stansfield, CEO of Singleton Birch, an
MLC company. "This new identity will enable Singleton Birch to
build on our reputation for quality and service in the markets we
serve, while bringing our business and MLC together into a
stronger, more cohesive organization and market presence committed
to the future."
The brand evolution of MLC gives the company a platform to
cultivate and promote its key strengths in the global market,
including reliable and efficient logistics, value-added services
and the industry's broadest product range, delivered in ways that
are environmentally, socially and ethically responsible. These
attributes are vital for customers in critical sectors that depend
on lime for essential performance — such as steel, transportation,
battery minerals, foods, beverages, construction, chemicals,
energy, glass, polymers and water treatment.
About MLC
MLC, an HBM Holdings company headquartered in St. Louis, Missouri., is a leading global
supplier of high-calcium lime products and technical solutions.
These offerings bring essential performance and value to a range of
market applications, including metals, construction, chemicals,
water and emissions treatment, glass, plastics, elastomers,
agriculture, foods and beverages. With over a century in business,
MLC has built a reputation on the quality of its products and
services, as well as an unwavering commitment to safety,
sustainability and service. The company's expanding global
footprint includes a diversified, reliable network of production
and distribution facilities in the U.S., as well as in the U.K.
through its Singleton Birch business. For more information, visit
https://mlc.com.
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SOURCE MLC