StreetCred PR Adds Industry Veteran to Senior Leadership Team
April 19 2024 - 12:08PM
Business Wire
Financial services-focused agency expands West
Coast presence, welcoming former Schwab communications executive
Rob Farmer to its talented team
StreetCred Communications, LLC, (“StreetCred”), an agency
solely focused on delivering the highest caliber of public
relations (PR) work to the financial services industry, today
announced the appointment of senior vice president Rob
Farmer. This move adds another accomplished, highly experienced
professional to a team already loaded with top-tier talent.
Farmer brings more than 20 years of financial services
communications experience to the role, having spent most of the
last decade at Charles Schwab & Co., where he led PR for the
institutional business serving independent advisors. He previously
worked for more than 10 years at an agency, providing strategic
communications counsel to a number of regional, national and
worldwide financial brands, including banks, global insurance
companies, wealth management and investment firms. Farmer began his
career as a reporter and editor.
StreetCred has consistently grown from inception, with clients
embracing its nimble, focused and accountability-driven approach to
public relations. Now in its fourth year, the agency has
established a reputation for delivering high-touch service tailored
to the specific needs of each client. StreetCred’s approach,
combined with its industry expertise, ensures consistent
opportunities for clients to engage with the media via a
combination of proven tactics and processes. These include
strategic communications counsel, ongoing ideation and
trendspotting, industry connections and networking, executive and
spokesperson coaching, regular reporting and accountability, media
coverage analysis and industry intelligence gathering.
“When I was working in-house at Schwab, I took note of
StreetCred as soon as the firm launched,” said Farmer. “The
news from many of the third-party firms we were working with at the
time crossed my desk with the StreetCred stamp. It was clear this
agency was making a strong impression upon the industry, and the
momentum from the start has been impressive. I am proud and excited
to be part of what this team is building, and I look forward to
adding my experience as we enter the next phase of our growth.”
StreetCred deploys a team approach to client service, ensuring
that every client has access to a specialized group of PR pros all
cross-trained on each other’s roles. Regular reporting and delivery
of consistent results is the cornerstone of every engagement. The
management team — composed of Farmer, Jimmy Moock, Emma
Smith, Will Ruben and Jason Lahita — leads from
the front and is committed to building an agency by PR
practitioners, for PR practitioners.
“From day one, we set out to do things differently here, having
seen (and built) PR agencies from every conceivable angle over the
course of our careers,” said Lahita, founding partner. “The
entire PR team here has bought into our approach, and adding the
best available talent wherever we can find it has been vital to our
success. I have never in my career worked alongside a more fully
engaged group – we take client service personally and our clients
know we are invested in their success. Rob subscribed to this ethos
from the outset, and adding a pro of his caliber on the West Coast
further strengthens our coast-to-coast U.S. presence.”
“We’re excited to welcome Rob to the StreetCred team,” added
Smith, partner. “Clients appreciate when they have access to
seasoned professionals with a deep understanding of the financial
sector, and Rob fits this bill perfectly. His deep industry
knowledge and expertise — not to mention his passion for PR — equip
us to better serve our clients and continue our strong
momentum.”
Inquiries about this announcement, or joining our team, can be
directed to: jason@streetcredpr.com.
.About StreetCred Communications, LLC
StreetCred PR’s mission is to champion and amplify the voices of
reputable financial services companies and their spokespeople in
the marketplace. We are dedicated to enhancing visibility and
cultivating a strong media profile for innovative, respected firms
and individuals. Our commitment involves championing our clients’
messages with unwavering engagement and defending their brands
against any competitive threats. We pride ourselves on
professionalism and dedication, functioning as an integral part of
our clients’ teams. Our focus is on driving growth, boosting
credibility, and being a trusted partner in our clients' success
and evolution. StreetCred maintains a talented financial PR
presence in Los Angeles, Philadelphia, New York City, San
Francisco, Dallas, Houston, Boston and Chicago, among other
locations in the continental US.
PR is a contact sport — raise your game by adding our talents to
your team. For more, please visit streetcredpr.com and follow us on
Twitter: @StreetCred_PR or LinkedIn: StreetCred PR
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jason@streetcredpr.com