BEIJING, April 23, 2024 /PRNewswire/ -- Wuliangye, a
reputed Chinese baijiu brand, gained popularity among Chilean
people who attended activities of its "Harmony & Beauty" global
cultural exchange tour in Santiago
of Chile.
Bringing Chilean liquor lovers its premier products, the company
initiated the event, one of its thematic transnational cultural
exchange activities, to enhance communication between people from
different cultures.
With Sichuan Opera and Cueca
dance performances staged by turns in Wuliangye's exhibition zone
in Santiago on April 19, some Chilean attendees were impressed
by the refreshing flavor of Wuliangye-based special cocktail and
the diverse Chinese cultural elements that decorated Wuliangye's
booths.
Zeng Congqin, board chairman of Wuliangye Group, said
Chile and China's Sichuan have much in common such as profound
history, abundant resources, life-loving people, and in particular
the globally renowned liquors and hoped a mix of Chilean wine and
Chinese baijiu would produce more fascinating flavors.
"Harmony and Beauty" stands always for what the Chinese baijiu
maker advocates. Wuliangye, made from five types of grains such as
rice and sticky rice originated from China, sorghum originally from Africa, wheat from west Asia and corn originated from South America, served as a harmonious
embodiment of different beauties.
Zeng noted that Wuliangye Group planned to further leverage
liquor, a universal language that transcends history and national
boundaries, to boost mutual learning and appreciation of the
Chinese and Chilean cultures and create more stories of harmonious
friendships and development.
During the event, Zeng and representatives from different
circles of the two countries jointly stamped the scroll for
Wuliangye's "Harmony and Beauty" global tour in Chile.
After a local market survey, Wuliangye Group communicated with
Chilean beverage firm CCU for potential cooperation in liquor
products and launched a one week-long cultural activity with famous
restaurants and bars in Santiago
to engage Chilean consumers with the unique appeal of liquors and
cuisines from China's Sichuan.
Known for its fragrant, sweet and mellow flavor, Wuliangye is a
forerunner among Chinese baijiu producers in "going global" and
will continue to explore the global market through expanding the
"Chinese cuisines plus Chinese baijiu"-based consumption
scenarios.
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