L.L.Bean and Summersalt Launch New Limited Edition Summer Collaboration
April 23 2024 - 11:04AM
Business Wire
Classic Icon Meets Contemporary Style in
Collection of Stylish Swimwear and Outdoor Essentials for the Whole
Family
Just in time for summer, iconic outdoor retailer L.L.Bean is
teaming up with viral swimwear brand Summersalt to launch a new
collection of swimwear, cover-ups, and summer-ready gear and
accessories inspired by a shared love of summer and adventure.
This exclusive collection combines Summersalt’s impeccable,
data-backed fit with L.L.Bean’s legendary outdoor expertise. Each
piece was co-designed with a shared focus on enhancing their
customers' summer experiences and giving them the confidence to
dive in and enjoy the restorative power of time outside. This
partnership allows both brands to expand their reach and footprint
in the market, leveraging their respective strengths to create a
compelling offering for new and established customers.
“For 112 years, L.L.Bean has outfitted customers for outdoor
adventures of all kinds,” said Stephen Smith, President and Chief
Executive Officer of L.L.Bean. “While many of our most well-known
products were created to brave cold climates, the summer season
continues to be a pivotal growth area for our business. We embarked
on a partnership with Summersalt to expand our swimwear category,
combining their expertise in fit and multi-generational design with
our deep heritage in outdoor goods. Together, our teams have
created an expansive collection of swimwear, apparel, hard goods
and accessories for the entire family. We hope our customers enjoy
this collection as they experience the restorative power of time
outside this summer.”
Echoing this sentiment was Summersalt Co-Founder and CEO Lori
Coulter who shared, “Collaborations are at the heart of
Summersalt's growth strategy, and partnering with the iconic
American brand, L.L.Bean, has been at the top of our list since our
founding. Our combined skill sets and likeminded values have
enabled us to develop a collection with universal appeal that meets
the preferences of women and families across generations. In a
first for Summersalt, this collaboration extends beyond swimwear
and cover-ups to include summer essentials such as hats, sandals,
towels, beach chairs, and even a stand-up paddleboard, along with
the iconic L.L.Bean x Summersalt Boat and Tote. There truly is
something for every member of the family in this collection.”
The collaboration is available in four distinct color
collections – Sea Urchin & White Sand (Black & White),
Calypso & Deep Sea (Blue), Sea Foam & Harbor (Teal) and
Strawberry (Pink) – and includes four limited edition prints
created especially for this collaboration. The women’s swimwear
includes Summersalt’s best-selling styles like The Sidestroke, The
Perfect Wrap One-Piece, The Ruffle Backflip and The Surf, as well
as a brand-new silhouette, The Perfect Wrap Tankini Top. The new
collection also includes men’s and boy’s swim trunks, kid’s rash
guards and girl’s swimsuits.
The cover-up styles are made from L.L.Bean’s 100% cotton Cloud
Gauze and are ideal for styling with the collection’s swimwear,
providing cool, carefree coverage. Available in three colors, the
four silhouettes include a midi dress, skirt, wide-leg pants and
cropped button-up shirt.
Rounding out the collaboration are matching accessories and
summer-ready gear such as L.L.Bean’s best-selling hats, beach
chairs and towels, water bottles, sandals, inflatable stand-up
paddleboards, and iconic Boat and Tote in exclusive colorways.
The collection is now available on both llbean.com and
summersalt.com, and in select L.L.Bean stores.
LINK TO IMAGES HERE.
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PRESS CONTACTS Summersalt: Sable Massingill
sable@caitlinkelly-nyc.com L.L.Bean: media@llbean.com