Audience Intelligence Company Tunnl Announces Reach & Frequency, Linear TV Measurement Solution
April 25 2024 - 10:30AM
Tunnl, a leading provider of AI-powered audience intelligence,
introduces Reach & Frequency, an unprecedented solution for
audience-based linear TV exposure measurement and optimization. The
new solution enables advertisers to achieve wider, unduplicated
reach among their target audience across all channels at a local
and national level.
"It's increasingly difficult to reach saturation in many
markets, especially in a condensed time frame. And, even when you
do, ad exposure is unbalanced,” says Sara Fagen, Tunnl’s Co-founder
& CEO. “Buying 1000 points does not mean you will reach 100
percent of your audience ten times; some people will see the ad 75
times, while some never see it. Media fragmentation has only
exacerbated this challenge.”
Reach & Frequency empowers brands, agencies, and
associations to address under-exposure and oversaturation in their
campaigns before it can lead to budget waste or diminished
impact.
Overview of Tunnl’s Reach & Frequency
Solution
Within Tunnl’s audience intelligence platform, the Reach &
Frequency solution measures impressions, reach, and frequency on
linear TV and enables advertisers to continuously optimize their
campaigns by retargeting exposure-based audiences across linear,
streaming, and digital channels.
Local, on-demand insights on the unduplicated reach and average
frequency of linear campaigns can be analyzed by media market,
advertiser, and advertising creative for a granular exploration of
your—and your competitors’—campaign impressions among target
audiences. Advertisers can build exposure-based audiences in
minutes and retarget them to achieve incremental reach of their
entire audience on and beyond linear TV.
Reach & Frequency empowers brands, agencies, and
associations to quantify and alleviate exposure imbalances caused
by media fragmentation and a points-based linear buying
model.
In addition to actionable audience intelligence for campaign
planning, Reach & Frequency modernizes linear TV campaign
measurement and delivers continuous, autonomous optimization
opportunities for cross-channel advertisers.
Reach & Frequency Capabilities &
Highlights:
- Audience-Based Linear TV Exposure Insights
Gain an unprecedented understanding of linear TV impressions with
unduplicated reach and frequency insights by media market, sponsor,
or creative–including your competitors’.
- Exposure-Based AudiencesCreate exposure-based
audiences in minutes and retarget them where they're most likely to
see your ads across linear, streaming, and digital.
- Actionable Cross-Channel IntelligenceWith
timely exposure data, pivot your linear TV campaign strategy
quickly to capture more unique impressions among your target
audience.
- Continuous OptimizationContinuously optimize
throughout your flights to achieve maximum impact and reduce waste
using Tunnl’s end-to-end solutions.
“This new solution means advertisers no longer have to settle
for oversaturation or underserved segments,” says Brent Seaborn,
Tunnl’s Co-founder & Chief Data Science Officer. “Built on the
industry's largest actionable data set, Reach & Frequency
bolsters the measurement and optimization functionality of the
Tunnl platform to continue delivering on our commitment toward
enabling data-driven decision-making that yields better connections
and better results for our advertisers.”
Tunnl’s Reach & Frequency solution is available now for
brands, agencies, and associations seeking to drive better
connections with the audiences that matter most.
About TunnlTunnl is the leading provider of
AI-powered, issue- and cause-based audience intelligence for
brands, agencies, and associations looking to build meaningful
connections with their audiences.
Only the Tunnl platform delivers actionable audience
intelligence to advertisers and agencies. By streamlining
optimization, measurement, and incremental reach, our platform
provides a pathway for brands and organizations to reach and impact
the audiences most important to them.
Built on over two decades of data and machine learning on
America’s attitudes and behaviors, Tunnl is best equipped to help
you build better connections.
To learn more about Tunnl, visit TunnlData.com.
For media inquiries, please contact:
Jess Johnson
Senior Director, Performance Marketing
jjohnson@tunnldata.com