As part of its Baked the Right Way campaign,
brand will hand out classic sandwiches made by Grandmas and fun
merchandise for festivalgoers
HORSHAM,
Pa., April 25, 2024 /PRNewswire/
-- Oroweat® Bread, maker of nutritious and
delicious premium bread, is excited to announce the debut of its
Granwich Food Truck at Stagecoach: California's Country Music Festival. Serving
as an extension of the brand's innovative Baked the Right Way
campaign, the truck will offer fun, Grandma-themed stations and
activities as well as swag giveaways and sandwiches handed out by
on-site Grandmas themselves. The truck will serve up
Grandma-goodness during the festival in Indio, California from today, Thursday, April 25 to Sunday, April 28.
Through its innovative campaign, Oroweat has partnered with the
experts who know that the best bread is Baked the Right Way:
Grandmas. Consumers know and trust that Grandma always uses the
best ingredients, takes her time to do it right, and bakes with
love. However, the role of Grandma goes far beyond the kitchen
table, and these Grandmas are taking their tried-and-true expertise
to the festival grounds. They'll provide more than just delicious
food on delicious bread, serving up nourishment and fun pearls of
Grandma wisdom to festival goers who might find themselves
wondering, "What Would Grandma Do?"
The Granwich truck will serve up two classic sandwiches – both
Grandma-approved – for festivalgoers: deliciously warm Grilled
Cheese on Oroweat® Oatnut and, for those looking for an
alternate option, Sunflower Butter and Jelly on Oroweat®
Healthy Multi-Grain. Attendees will have no shortage of activities
to engage with while at the Granwich truck and can look forward to
lounging on Grandma-chic furniture while enjoying a variety of
interactive experiences, including a photo station to
capture memories on old-school instant film, an arts and crafts
table with customizable sunglasses to look just as stylish as
the nanas and a quilt wall where visitors can share messages
and memories to spread those warm and fuzzy feelings around.
"Oroweat has been baking great tasting breads for a long time –
just like Grandma – and it's because of that commitment to doing
things right that we're still baking the best bread in the market
over 90 years later," said Allan
Hoffman, Director of Marketing for Premium Bread at Bimbo
Bakeries USA. "We're here to show
that eating right makes you feel good and ready to enjoy the fun
things in life. Combining the comfort of a great sandwich with the
fun of the coolest Grandmas rocking out with you at a country music
festival, we're creating delicious memories for our fans who join
us at Stagecoach this year."
Visitors may recognize some familiar faces from social media
amongst the truck's crew of Grandmas, including S.J.
Mendelson (A.K.A. "TikTok Bubbie"), Rethea Gray (from the Retirement House), Mama
Char Leonard and Priscilla Valldejuli. These ladies will bring
their classic Grandma wit and care that festivalgoers can enjoy
while snacking on their sandwiches and hanging around the truck.
Visitors can find the Granwich truck dishing up delicious snacks
and sage Grandma wisdom within the Resort Grounds during every day
of the festival at the following times:
- Thursday, April 25: samples
available from 1-6 p.m. PT
- Friday, April 26 and Saturday, April 27: samples available from
10 a.m. - 4 p.m. PT, photo ops and
free swag giveaways until 8 p.m.
PT
- Sunday, April 28: samples
available from 10 a.m. - 3 p.m. PT,
photo ops and free swag giveaways until 5
p.m.
For a full list of products and more information about the
brand, please visit www.oroweat.com.
About Bimbo Bakeries USA
Bimbo Bakeries USA is a leader in
the baking industry, known for its category leading brands,
innovative products, freshness and quality. Our team of 20,000+
U.S. associates operates 60 manufacturing locations in the United States. Over 11,000 distribution
routes deliver our leading brands such as Arnold®,
Artesano®, Ball Park®, Bimbo®,
Boboli®, Brownberry®,
Entenmann's®, Little Bites®,
Marinela®, Mrs Baird's®, Oroweat®,
Sara Lee®,
Stroehmann® and Thomas'®. Bimbo Bakeries
USA is owned by Mexico's Grupo Bimbo, S.A.B de C.V., the
world's largest baking company with operations in 35 countries.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/oroweat-to-debut-granwich-truck-at-stagecoach-302127947.html
SOURCE Bimbo Bakeries USA