Hueter promoted to digital lead as new
executives from Teneo and BENlabs bring innovation and depth of
expertise to the PR agency's suite of integrated digital
services
NEW
YORK, April 25, 2024 /PRNewswire/ --
MikeWorldWide, a leading New
York-based, independent public relations agencies with
offices across the US and UK has promoted Megan Hueter to lead digital practice and
created two new vice president positions to strengthen functional
expertise in influencer marketing and executive eminence. The
agency has appointed Bree Santerre
as head of influencer and Dorianne
Ciccarelli as vice president of digital strategy.
Hueter, who has been with the agency since 2021 and serves at
the forefront of the digital practice, has a newly expanded role to
oversee digital strategy and innovation. She will continue to lead
the practice which spans influencer marketing, social strategy,
paid media and search, and now sits at the helm of MikeLabs, the
agency's future-looking efforts of enhancing the use of AI and
technological innovation across agency disciplines and operations.
Santerre, who will lead influencer marketing for the agency, joins
from BENlabs where she built global processes around creator and
paid media offerings and partnered across the business to engineer
transformative solutions that exceeded KPIs for customers such as
Sony Electronics, Hanes, Amazon, and Hulu. At MikeWorldWide, she
will lead influencer and creator marketing across the agency's
portfolio of clients spanning food and beverage, sports and
entertainment, financial and professional services, healthcare and
technology sectors, ensuring creator and influencer strategies are
seamlessly integrated with traditional and earned PR strategies.
She will also drive innovation in the offering leveraging tools,
data and insights to better inform programming, enhance creator
partnerships, and measure business impact of campaigns.
Ciccarelli previously led the executive social team at Teneo,
partnering with Fortune 500 C-Suite leaders to create bespoke
social and digital strategies to elevate platforms for brands
including Intel and Tapestry. She will partner with MikeWorldWide
clients to drive Social CEO programming across channels and
platforms, leveraging trends and thought leadership to reach
clients' stakeholders. MikeWorldWide's Social CEO approach elevates
executive profiles using data-driven analysis and strategic
archetyping, complimented by a proprietary AI prompting technique
that informs strategic content recommendations.
Both hires will act as integrated partners across the agency's
disciplines and practice groups to expand and refine the overall
social and digital capabilities of MikeWorldWide and create
integrated communications programs with digital impact.
About MikeWorldWide
MikeWorldWide is a leading independent, integrated public
relations agency serving global clients across the US &
Europe. It employs more than 225
communications experts that live at the intersection of corporate
reputation, consumer brand marketing, technology, and healthcare.
The award-winning firm applies its expertise and culture of caring
through research, strategy, creativity, empathy, and insight for
clients to maximize the potential of every marketing channel. It
delivers breakthrough communications for the global enterprises,
corporate leaders, and innovative brands who are driving the
creative economy.
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SOURCE MikeWorldWide