HTeaO Proudly Now Serving Cole Hauser’s Free Rein Coffee Company
May 02 2024 - 8:48AM
Business Wire
When the day is long, make the coffee
strong
HTeaO now offers a selection of premium coffee
beverages featuring two distinct blends from Free Rein Coffee
Company: Homestead and American Dirt
HTeaO, the nation’s leading iced tea franchise, is now
proudly serving a variety of coffee beverages that contain two of
Free Rein Coffee Company’s premium grade blends:
Homestead and American Dirt. These coffee beverages are now
available at participating HTeaO locations, alongside an array of
Free Rein products and merchandise including ground coffee, coffee
pods, hats, drinkware, and more.
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HTeaO now offers a selection of premium
coffee beverages featuring two distinct blends from Cole Hauser’s
Free Rein Coffee Company: Homestead and American Dirt. (Photo:
Business Wire)
"We're thrilled to partner with Cole Hauser and the Free Rein
Coffee Company team to introduce their great coffee at many of our
HTeaO locations,” said Heath Nielsen, President of HTeaO. “Free
Rein is a beverage concept that deeply aligns with our western
roots and community values. We fell in love with their bold yet
smooth blends, and we are confident that our customers will enjoy
them too.”
One of these shared values includes honoring those that have
dedicated themselves to taking care of people and the community.
First responders in uniform have always been served for free in
HTeaO locations, providing a strong alignment with Free Rein’s
ongoing commitment to ‘serve those who serve’.
HTeaO will serve Free Rein’s American Dirt (dark roast) and
Homestead (medium roast) in a variety of drip, latte, iced coffee,
and espresso beverages, rolling out at participating locations
throughout 2024.
“I’m looking forward to the partnership with HTeaO to share our
smooth coffee with bold flavors with their customers,” said Cole
Hauser, founder of Free Rein Coffee Company. “Our mission at Free
Rein is to Serve Those Who Serve – giving back to military,
veterans, first responders, nurses and teachers – and we’re proud
that HTeaO supports our same vision.”
In addition to these new offerings, HTeaO is reintroducing
classics like the Marfa Morning Latte, Liquid Gold Iced Coffee,
and Horchata Iced Coffee, now using Free Rein coffee products.
These beloved concoctions promise to tantalize taste buds and offer
a better twist to your coffee experience.
"With our unwavering dedication to quality and community, we're
enthusiastic about offering this exceptional coffee to our loyal
fans and customers," adds Nielsen.
HTeaO offers a range of ultra-premium tea, water, and coffee
products and caters to customers both in-store and through
convenient drive-thru services. Each location boasts 26
meticulously crafted flavors of sweetened and unsweetened tea, made
using a proprietary water filtration system and 100% natural
ingredients.
Free Rein Coffee Company can be purchased at HTeaO’s outposts,
as well as online at FreeReinCoffee.com. For more information on
HTeaO please visit www.HTeaO.com.
About HTeaO
HTeaO, the leading iced tea franchise in the United States, has
ascended as a frontrunner within this niche, a growing category
within the beverage industry. With a cost-effective,
highly-attractive business model, the brand operates their own
supply chain, resulting in significantly reduced costs of goods.
Offering a range of ultra-premium tea, water, and coffee products,
HTeaO caters to customers both in-store and through convenient
drive-thru services. Each location boasts 26 meticulously crafted
flavors of sweetened and unsweetened tea, made using a proprietary
water filtration system and 100% natural ingredients. In January
2023, HTeaO announced a minority partnership with two Dallas-based
private equity firms, Crux Capital and Trive Capital, signaling a
strategic move for stable expansion. Hitting a significant
milestone of 100 locations in early 2024, HTeaO is on the path of
continued growth. HTeaO believes in fostering an atmosphere where
all are welcoming, and takes pride in its commitment to giving back
to its local communities. For more information on franchise
opportunities, please visit https://hteao.com/franchise/.
About Free Rein Coffee
Company:
Free Rein Coffee Company was founded by Cole Hauser and friends
Karl Pfluger, Paul Anderson and Aron Marquez, to create high
quality coffee that fuels folks to Get Up And Get After It and
chase their dreams. From our roastery in San Angelo, TX, we’ve been
slow-roasting our coffee in small batches for over 20 years, for
smooth coffee that’s full of flavor. Arising from Cole’s long
standing support of veteran causes, our mission is to Serve Those
Who Serve, and every purchase of Free Rein Coffee helps give back
to those that serve our country and communities, including
military, veterans, first responders, nurses and teachers.
Free Rein Coffee is available in whole beans, ground beans, and
single-serve pod formats; and ready to wear as a line of branded
apparel and gear. To learn more visit
http://freereincoffee.com.
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Allie Lesiuk SMPR allie@strausspr.com 817-733-3766