BENTONVILLE, Ark., May 6, 2024
/PRNewswire/ -- BSM Partners, the largest full-service pet care
research, consulting, and strategy-to-shelf product innovation
firm, announced the expansion of its global footprint with the
opening of the firm's first European office.
Émilie Mesnier, a BSM Partners veteran who currently serves as
the firm's Director of Product Innovation, has been named Vice
President for European Operations and will oversee an office in
Nantes, France. A native of
France, Mesnier has more than 17
years of industry experience and holds a master's degree in food
science from Agrosup Dijon.
"We help our clients unlock new markets by providing an
unparalleled suite of services that cannot be matched,"
said Mesnier. "My team and I look forward to growing the
firm's presence throughout Europe."
BSM Partners' multidisciplinary team of PhDs, consumer
scientists, engineers, psychologists, board-certified veterinarians
and nutritionists have more than 550 years of cumulative technical
experience. The firm offers a wide array of services, including
research, product innovation, FSQAR, nutrition services, veterinary
services, transformation, operations support, and engineering.
"We offer a seamless business approach to bringing innovative
pet products to the European and U.S. markets," said
Brent Kirn, Vice President of Sales
and Marketing at BSM Partners. "Speed to market is key for growth
in the ever changing and evolving pet food landscape. Experience
counts."
Nate Thomas, Founder and Partner
of BSM Partners, said, "Innovation knows no borders, and neither do
we. This development means expanded support for our European
clients who wish to grow globally, as well as American clients who
want to thrive in Europe."
BSM Partners is the largest full-service pet care research,
consulting, and strategy-to-shelf product innovation firm. BSM
Partners' research professionals collaborate with hundreds of
clients ranging from the largest companies to the smallest upstart
companies to formulate, review and advise on the development of
thousands of new products annually. To learn more, go
to www.bsmpartners.net.
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SOURCE BSM Partners