Info-Tech Research Group's latest research delves into the
transformative power of Generative AI (Gen AI) for retail marketing
strategies. Highlighting the challenges and opportunities marketers
face, the firm's blueprint emphasizes the importance of swift
adoption of reliable Gen AI solutions to drive value and ensure a
seamless digital experience for customers.
TORONTO, May 8, 2024
/PRNewswire/ - The introduction of generative AI (Gen AI) is
reshaping marketing strategies, including in the retail sector. As
digital transformation increasingly drives market dynamics, Gen AI
has the potential to facilitate unprecedented levels of
personalization and efficiency in content creation and customer
engagement. Info-Tech Research Group's latest
blueprint, Integrated Marketing With Generative AI
provides retail marketers with insights on how to effectively
incorporate Gen AI to optimize their digital marketing campaigns.
By enhancing automation and precision in marketing efforts,
marketers can navigate the complexities of an exponentially
advancing digital marketplace, ensuring more targeted interactions
and improved return on investment.
"Gen AI is a mindset that is reshaping the retail marketing
landscape," says Donnafay MacDonald, research director at
Info-Tech Research Group. "Customers are savvier and are looking
for personalized experiences. Retailers that are employing AI tools
to customize the retail experience and engage with their customers
across multiple touchpoints are seeing measurable positive results
through improved ROI and overall reduced costs across the
organization. To stay competitive and boost customer engagement, it
is imperative that retailers adopt a Gen AI mindset by integrating
the tools necessary across their retail marketing
ecosystem."
While many retail marketers are eager to integrate Gen AI into
their strategies, Info-Tech's research outlines the challenge of
identifying practical applications due to the broad and diverse
nature of AI. Despite these complexities, the competitive retail
market demands quick and effective deployment of reliable Gen AI
solutions that generate value for internal stakeholders and provide
customers with a seamless digital experience. By leveraging AI in
integrated marketing, retail marketers can streamline content
generation, refine targeting strategies, and yield a higher return
on investment, thereby enhancing marketing efficacy across multiple
channels.
Despite the initial hesitations about the adoption of
open-source Gen AI solutions, its transformative potential for
retail marketing strategies is significant. Info-Tech's latest
blueprint highlights five key value outcomes that retail marketers
can achieve by integrating Gen AI into marketing strategies:
- Brand Perception: Enhanced performance of key brand
attributes to improve overall market perception.
- Transactions: Customized transactions to drive
customer loyalty and increase operational efficiencies.
- Customer Insight: Advanced analytics for deeper
behavioral insights provide competitive advantages and potential
cost reductions.
- Innovation: Marketing innovation and growth through
targeted strategies augmented by Gen AI.
- Customer Service: Improved customer service delivery and
personalization to enhance both customer and employee
experience.
Info-Tech advises that the strategic incorporation of Gen AI
into marketing practices refines customer engagement and enhances
marketing efficiency and ROI. The firm's research also reveals that
the increasing adoption by marketing and advertising teams reflects
a growing consensus on the pivotal role of AI integration for the
future success of organizations, irrespective of their size. By
adopting Gen AI, retail marketers can better anticipate customer
needs, deliver personalized experiences, and ensure sustained,
competitive advantage in an exponentially evolving digital
economy.
For exclusive and timely commentary from Donnafay MacDonald, an
expert in marketing strategies, and access to the complete
Integrated Marketing With Generative
AI blueprint, please contact pr@infotech.com.
Info-Tech LIVE 2024
Registration is now open for Info-Tech Research Group's annual
IT conference, Info-Tech LIVE 2024, taking place September 17 to 19, 2024, at the iconic Bellagio
in Las Vegas. This premier event
offers journalists, podcasters, and media influencers access to
exclusive content, the latest IT research and trends, and the
opportunity to interview industry experts, analysts, and speakers.
To apply for media passes to attend the event or gain access to
research and expert insights on trending topics, please contact
pr@infotech.com.
About Info-Tech Research
Group
Info-Tech Research Group is one of the world's leading
research and advisory firms, proudly serving over 30,000 IT and HR
professionals. The company produces unbiased, highly relevant
research and provides advisory services to help leaders make
strategic, timely, and well-informed decisions. For nearly 30
years, Info-Tech has partnered closely with teams to provide them
with everything they need, from actionable tools to analyst
guidance, ensuring they deliver measurable results for their
organizations.
To learn more about Info-Tech's divisions, visit McLean &
Company for HR research and advisory
services and SoftwareReviews for software buying
insights.
Media professionals can register for unrestricted access to
research across IT, HR, and software and hundreds of industry
analysts through the firm's Media Insiders program. To gain access,
contact pr@infotech.com.
For information about Info-Tech Research Group or to access the
latest research, visit infotech.com and connect via
LinkedIn and X.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/the-role-of-generative-ai-in-retail-marketing-info-tech-research-group-publishes-strategies-to-improve-customer-experience-in-digital-era-302140005.html
SOURCE Info-Tech Research Group