Transformation of organization's branding assets mark a new
trajectory for credit union
RICHARDSON, Texas, May 8, 2024
/PRNewswire/ -- Texans Credit Union (Texans), a leading
financial institution with a 70-year legacy of dedicated service to
the North Texas community, proudly
unveils its new logo. The redesign represents a bold step forward,
embodying the organization's commitment to its Texas Instruments
(TI) heritage, tradition, innovation and the vibrant spirit of
Texas.
Since 1953, Texans has been dedicated to enhancing the economic
prosperity of its members and the communities they serve.
Originating from a group of 11 TI employees who pooled together
their savings, 'Texins Credit Union' was established to promote
thrift and provide affordable loans to colleagues. Four decades
later, Texans expanded its eligibility criteria, embracing a
community charter and extending membership to employees from
neighboring local businesses. This expansion led to the
organization's first rebranding initiative in 1998, renaming the
institution from Texins to Texans.
"The new logo reflects our dynamic evolution as an
organization," said David Frazier,
president and CEO of Texans. "With this redesign, we convey our
dedication to being a financially sound credit union while
showcasing our unique business model and our commitment to
transformation and progress. It serves as a visual representation
of our promise to continuously enhance value for our members for
decades to come."
Throughout its storied history, Texans has undergone various
redesign efforts, each reflecting its evolving identity and
commitment to its members. However, this latest redesign marks a
significant milestone, representing Texans' dedication to its core
values and signaling a bold step forward into the future. With a
renewed sense of purpose and identity, Texans is poised to continue
its legacy of service and innovation.
Recent research conducted by The Tech Report indicates
that a staggering 90% of a brand's initial impact is attributed to
its logo, signifying the impactful role visual identity plays in
shaping perceptions and building trust. Within the new logo, the T
in Texans remains the hero element, symbolically weaving and
connecting the community while propelling it forward. It blends
Texans Blue and Texans Tangerine, representing loyalty,
trustworthiness, generosity and success. The chosen fonts, Azo Sans
Medium for "TEXANS" and Neuzeit Grotesk Regular for "CREDIT UNION,"
embody modernity and authenticity.
The redesign will be featured across various platforms,
including digital channels, physical locations, marketing materials
and promotional items. This includes digital platforms like the
official website, mobile app and social media, as well as physical
locations such as branch offices, ATMs and signage. It will also be
used in marketing materials like brochures, flyers and
advertisements, as well as in correspondence and promotional items,
solidifying Texans' brand presence in the everyday lives of its
members.
About Texans Credit Union
Texans Credit Union is a not-for-profit financial institution
serving North Texas members since
1953. Headquartered in Richardson,
Texas, Texans Credit Union has more than 120,000 members and
$2.1 billion in assets. Our mission
is to provide members with exceptional service, value and financial
products to help individuals achieve their financial goals. We
offer a full range of banking services, including checking and
savings accounts, loans, mortgages, credit cards and investment
options. Texans Credit Union is one of the largest credit unions in
the state. For more information, please visit texanscu.org or
follow us on LinkedIn, Facebook and Twitter.
Media Contact
The Power Group for Texans Credit
Union
Texans@thepowergroup.com
214-551-0832
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SOURCE Texans Credit Union