WPC is the global stage for fragrance artistry,
ingredients, technology and scented brands.
CHICAGO, April 26,
2024 /PRNewswire/ -- The World Perfumery
Congress (WPC)—the premier global event for fragrance
artistry, ingredients, technology and brands—will be hosted in
Geneva, Switzerland, at the
Palexpo June 24-27, 2024.
Presented by the American Society of Perfumers and produced by
Allured Business Media, the WPC will introduce a new
"Nose to Nose" series featuring soon-to-be-announced pairs of
perfumer legends to take the stage to discuss their journey as well
as share their perspective on the future of
fragrance.
In honor of WPC 2024's theme Fragrance Forward: Where
Global Innovation & Creativity Meet, WPC will explore
the future of fragrance with unique insights from fragrance
creators and experts, an exhibition of the latest fragrance
ingredient launches and technologies, in-person networking
opportunities with global professionals, and much more.
Registration is now open at
worldperfumerycongress.com.
Attendees should prepare for a lineup of the industry's global
innovation leaders, including perfumers, R&D specialists,
marketers and product developers, executives, market analysts and
more. Major names in fragrance are already set to take the stage,
including Pura chief fragrance experience officer Mara Dumski and fragrance expert, taxonomist and
author Michael Edwards, Dominique Roques, Mark
Knitowski, representatives from Procter &
Gamble, Givaudan, dsm-firmenich, IFF, Symrise, Mane,
BASF and many others.
The event will feature a bustling expo hall featuring fragrance
creators, unique raw materials from every corner of the globe, the
latest in equipment and technology for fragrance labs, testing,
manufacturing and engineering, innovative packaging and scent-strip
solutions, fragrance AI and software developers and more.
The last time WPC was organized in Europe marked the event's record-breaking
attendance in Nice, France, which
hosted more than 1,800 attendees, including more than 200
perfumers. Following an unprecedented period of upheaval, this
coming event is set to be one of the most exciting yet.
"WPC returns to Europe
to explore the evolution of creativity across the fragrance sector.
The three-day event serves as a hub for global professionals to
network while experiencing the latest ingredients, technologies and
solutions the fragrance industry has to offer," says Jenna Troyli, conference director and managing
editor of Perfumer & Flavorist+ magazine. Visit
www.worldperfumerycongress.com to learn more and
register.
Media Contact:
Jenna Troyli
jtroyli@allured.com
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SOURCE Allured Business Media